November 2023


Keter Brings Sustainable Success Under the Leadership of CEO Alejandro Pena

Few issues are commonly accepted as real problems than waste and climate change. Individuals worldwide, from novice consumers to major spenders, are taking more time to analyze how their actions impact the world around them. Guided by this understanding, the team at Keter Group has continued to hammer home the importance of its sustainability efforts by offering a transparent Sustainability Report to solidify its efforts.

With environmentalism and eco-friendly operations paramount among today’s shoppers, let’s take a close look at how Keter CEO Alejandro Pena is rising to the occasion to meet the needs of his clients while fulfilling his duty as CEO.

How Keter Keeps Things Green

Keter Group was founded more than 70 years ago in Israel, where it began serving customers with winning resin-based products for around the home and yard. From raised garden beds and patio furniture to outdoor kitchen products and storage sheds, Keter’s sustainable and recycled resin material has been a sustainable game changer.

According to Keter’s 2022 Sustainability Report, the company recycled or reused 80% of its total waste. Additionally, the company increased its recycled content use up to 41.8% from 39% in 2021. These significant provable actions have showcased Keter’s seriousness concerning the environment and its eco-friendly mission statements.

Keter CEO Alejandro Pena stated of his company’s efforts, “At Keter, we have incorporated recyclable and reusable materials in our productions as part of our commitment to sustainable practices.”

The 2022 Sustainability Report outlined some of the company’s goals to take advantage of its momentum in the coming years. According to the report, Keter is slated to improve its use of recycled materials in products by up to 55% in 2025. Additionally, Keter aims to reduce greenhouse gas emissions by 25% while expanding its use of renewable energy.

Alejandro Pena stated, “Anyone can dream. At Keter, we dream, then we make.”

Alejandro Pena Discusses Keter’s Efforts

Alejandro Pena has been a leader at Keter since he assumed the CEO position in 2017. Pena has guided his team forward from that vantage point while drumming up positive momentum.

Pena stated his mindset at Keter, “We think up the impossible and turn it into the possible. When we’re told something can’t be done, we dare to do it.”

Keter has long encouraged its engineers and experts to utilize materials and processes lighter on the ecosystem. Along with its focus on sustainable materials, Keter’s team focuses on longevity so that each product is made to last.

Pena said, “Climate change already has a profound impact on our planet. But the good news is that we are not powerless.”

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